Caseit- Plum (No.21)Plum is a purple colour with a brownish grey tinge, or a reddish purple, which is a close representation of the average colour of the plum fruit. It is the top seller at CaseIt. This shade looks different in different lighting and this is the actual beauty of this case. Quality of inside is pure velvet while outside is Silicon (Kind of rubbery) The texture of the case is grippy and feels smoother like baby skin. Substantial protection of phone,