King ElephantKing Elephant is an iconic Villari master peace created by Cesare Villari in the 70s and represents the image of the company. The elephant has a positive meaning throughout the world, in fact it is considered a symbol of good luck. Lets see where this belief comes from. Giving an elephant means wanting to transfer all the good qualities to the chosen person. It is considered a symbol of good luck, as long as the trunk is raised, as in the photograph.