Atari to ZeldaJapan's Videogames in Global Contexts Examining the cross cultural interactions of Japanese videogames and the Westfrom corporate sales strategies and game development to DIY localization by fans. In the early days of arcades and Nintendo, many players didnt recognize Japanese games as coming from Japan; they were simply new and interesting games to play. But since then, fans, media, and the games industry have thought further about the Japaneseness