DIESEL DZ4522 Bold Black Men's Metal Band Stylish Design Water Resistant 1-Year WarrantyProduct Overview Founded in 1978 by Renzo Rosso, this fashion brand is loved by a wide range of people across generations for its high fashion sense and unique design. Product Introduction Established in 1978 by Renzo Rosso (Italy). The name "DIESEL" is easy to remember and pronounced the same way around the world, inspired by the desire to energize society like diesel fuel, which was gaining attention as a new energy source at the time. With